Mercedes-Benz of Valencia


Within hours of putting PAYMENTiQ onto their websites, a customer walked into the Mercedes Benz of Valencia showroom with her desired payment and deal structure on her phone saying “I want to buy this car this way.” The Internet Director, Tony Sauceda, for the Mercedes-Benz of Valencia, was impressed! Until he realized his department was not going to get credit for that sale.

The FRIKINtech support team quickly collaborated with him on how to institute a “squeeze” on online shoppers using the PAYMENTiQ digital retailing solution along with some slick ways to attack the CRM database.

With illumiQUOTE, Tony is now firing off email blasts that create engagement and his team is getting way more customers responding to their email attempts. The Trophy Automotive Group is also realizing the power of combining digital marketing by Driven Data with illumiQUOTE landing pages.