First Quality Response (FQR) to Internet leads template Automate this response from your CRM to all Internet leads Alex Snyder
To be used with the illumiQUOTE magic link inside the dealer’s CRM. Each CRM system is a little different, so massaging the magic link will be required.
AUTOMATED First Quality Response
Use the merge fields within your CRM's email template building tool to replace the [Make], [Model], etc pieces below.
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Subject: [Make] [Model] for [Customer First Name] 👋
Body:
Hello [Customer First Name],
Great news! The [Make] [Model] you like is available. Here are your personal options with taxes and ALL fees included:
[INSERT MAGIC LINK] <behind the GO button>
Hit reply to ask me anything.
[Signature]
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Creating the Magic Link
The magic link is the heart of email automation out of the dealer’s chosen CRM system. It only takes setup once, and we understand the link below looks scary. WE CAN HELP!
https://illumiquote.com/{YOUR_DEALERSHIP_iQ_URL}/l?v={VIN}&s={STOCK_NUM}&m={MAKE}&mo={MODEL}&q={CONDITION}&l={LAST_NAME}&e={EMAIL}&f={FIRST_NAME}&p={PHONE}&so={CRM_NAME}
Using eLead as an example:
https://illumiquote.com/DEALERNAME-FRANCHISE-CITY-ST/l?v=<{SoughtVin}>&s=<{SoughtStockNum}>&m=<{SoughtMake}>&mo=<{SoughtModel}>&q=<{SoughtNewUsed}>&l=<{CustLastName}>&e=<{CustEMailAddress}>&f=<{CustFirstName}>&p=<{CustHomePhone}>&so=eLeadCRM
You do not have to use every merge field above. Email, Make, Model and VIN are the most important.
If you use VinSolutions you will need a Chrome browser plugin we developed in order to get past a bug they will not fix. Yeah, that’s right, we’re fixing their bugs for them.
VinSolutions Chrome Browser Fix: https://chrome.google.com/webstore/detail/frikinsolutions-illumiquo/jnggokmnopneppbaokgknfgalbokncpn
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